From initial concept, to the creation of final pieces, including pattern development and background research, everything was completed within a four week time frame whilst working on other smaller projects.
The idea of this project was to look at how the original meaning of the word “feminism” has become misshapen. The generally warped perception of the word became evident during my research into the subject and discussion among my peers. My aim was to show Feminism as the seeking of equal rights for women to the same level as men, not the hating and removing of men from society as the media often represents it.
The work created here is deliberately subtle in its dealing with a difficult and often confusing subject. It is intended to allow young people (16-24 year olds) to slowly become more comfortable with the subject and be more willing to openly discuss it. The campaign would run in a similar way to and advertising campaign, with posters etc handed out. In addition to these, various products relating to the statistics sewn into the items would be available in places such as Urban Outfitters.
The key element here is that each pattern relates to a specific statistic and is in fact at its core, data representation, but in a much more friendly and approachable way.
