Dead Drop New York
November 29th, 2010

Dead Drop New York

As some of you may well know, I am a huge fan of New York, there is an atmosphere about New York that doesn’t quite exist anywhere else. I’m also a fan of London, but the atmosphere there is infused with the British melancholy that just doesn’t quite give the “anything’s possible” feeling being in New York does. I believe a large part of this is because New York is American and so inherently more confident and less sceptical of new ideas. One new idea coming originating from there is a new way of sharing digital information, entitled Dead Drops, a series of usb memory sticks have been inserted into walls.

Dead Drops

These protruding usb storage devices can then be accessed by anyone who walks by, being able to download and upload files anonymously, an intriguing solution to the ever more worrying problem of online file sharing privacy. To my mind, this concept is a great mix of modern technology and lo-fi ideas and could quite possibly become the new flash mob. If you’d like to find out more visit deaddrops.com and get involved with this fun new idea.

by Tau | Posted in Concepts | No Comments » |
November 14th, 2010

New Projects and Photo’s!

I’ve finally got around to adding a few new projects to the site. One of the areas I’ve been dedicating more time to recently is photography, a solid portfolio of print projects can be completely let down by poor photography no matter how competent the design work is.

Above is a photo of my current studio setup for taking pictures of my projects, I’ve utilised the light box I built earlier in the year as its a strong source of light and has pure white bulbs for the best balance of colour. Whilst this setup is slightly rough around the edges the affect has been quite successful and a worth while investment, making photography of my projects extremely enjoyable to undertake.

by Tau | Posted in Updates | 1 Comment » |
November 12th, 2010

Choice?

Bellow are a few experimental pieces of packaging design related to my current project about the distortion of choice.

I’m currently working on a project about sub-branding and how large multinational companies utilise these sub-brands to give the illusion of choice within the market place when, in reality the amount of choice the consumer has is significantly smaller than they realise. This illusion of choice is neither helpful from a consumers decision making perspective nor from the confusion to much choice brings, a concept that psychologists have done a huge amount of research in, causing the affect of people feeling worse about their decisions because there are so many options, even if they picked something far better than they could have done with less choice, because they feel it is their fault for picking badly.

I hope you enjoy this experiments, they were certainly enjoyable to make!

by Tau | Posted in Concepts, Experiments | No Comments » |





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