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Brand Guidelines

CLIENT THE TEAM
PROJECT GUIDELINES STRUCTURE

 

The Team’s flexible guidelines framework was developed to make it easier to manage and understand the complex brand and interaction work we do for each client.

By creating a flexible framework that can be manipulated and adjusted to each clients look and feel The Team are able to produce brand and web guidelines as quickly as a traditional pdf document.

The underlying structure is simple and flexible. Each page is an over arching category such as ‘brand story’ or ‘toolkit’ within which stacks of slides sit. The stacks can contain as many or as few slides as recquired and only expand to reveal how many slides they contain when the user focuses on them to allow them to digest the core structure before seeing the depth of knowledge good gudelines provide.