CLIENT
KEZZLER

SKILLS
UX
UI
PROTOTYPING
INTERVIEWS

Kezzler wants to change global business practices by making every single product item on earth digitally unique and interactive. They have the technology to generate 1 billion codes in 46 seconds – powerful connections to everything you need to see throughout the entire life of a product. Their intelligence is truly remarkable. It was time to make their brand feel exceptional too.

Kezzler are at the forefront of mass encryption technology and it was important that the refresh conveyed the exception technology at work in a simple and approachable way.

DEVELOPING USER TYPES

Having defined the key business goals and understood the market I set about defining the core user types and defining how important each user group was to Kezzler.